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  • S Shaukat

3 Reasons Why Your Business Needs an Innovation Strategy This Year

It’s understandable if, as a business owner, you’re still in survival mode.

Last year, with the coronavirus pandemic wreaking havoc on lives, livelihoods, and industries, making sure your business survived no doubt jumped the queue in terms of priorities.

However, 2021 is the year when you need to come out of survival mode, and start innovating for the future of your company.

Here’s why:


1. Regaining Your Competitive Edge


You might feel like there is still too much uncertainty to focus on growth. You could be wondering if it’d be better to wait for a few more months and see how things turn out.

However, in an uncertain environment, innovation is precisely what will distinguish you from your competitors.


Start working on your innovation strategy now, so you can hit the ground running with a sharper competitive edge whenever things normalize for good.


2. Providing Structure & Coherence


When you devise and implement a strategy, you’re committing to a set of coherent policies that all support one another as you work towards accomplishing a goal.


When executed correctly, an innovation strategy aligns the various teams and departments of a company, and enables them to focus their combined efforts towards a clear objective.

With most, if not all, members of your team scattered and working from home, an innovation strategy is just the thing to energize them and motivate them towards achieving a new target.


3. Setting the Right Priorities


Even without a pandemic and the changes it’s brought along, not having an innovation strategy means that the priorities of different departments can come into conflict with each other.

Your sales team could be under pressure to meet the requirements of your biggest customers. Marketing could be aiming only to increase brand awareness and market share. Middle management could be focused solely on their respective departments.

An innovation strategy incorporates different aims & perspectives, and directs them towards a unified priority. Ultimately, what’s great for the company becomes good for the people in it too.


A happy business owner giving the thumbs up


Team Up with a Business Innovation Consultancy


The expert help of an organization innovation consultancy is the difference between a robust innovation strategy designed specifically for your business, and half measures that could fail or end up going nowhere.


At our global design and innovation consulting firm, our team of professionals is ready to help you take your organization from surviving to thriving in a post-pandemic world.

Benefit from our innovation strategy consulting services, improve your customer experience, and claim your rightful place as a business of the future.

Contact us today to get started!

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