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6 Secrets for Successful Product Roadmaps

Product roadmaps are commonly used across businesses. Even when they’re called something different. This map essentially outlines the complete journey a product is supposed to make from conception to its launch.

Naturally, this means that product roadmaps are essential to innovation in product design. You should be able to create and maintain a product roadmap that works in all the ways it’s supposed to. Here’s how this can work.


Keep Roadmaps Updated


Product roadmaps are a multipurpose tool. They serve as a strategic tool for direction and progress during development but are also a way for you to communicate clearly amongst teams effectively. As you progress in the roadmap or the direction changes, the roadmap must be updated to illustrate these changes.


Depending on the timeline you’re functioning under, you can choose to update roadmaps weekly, biweekly, or monthly. However, we recommend a steady weekly update to ensure that clutter from your roadmap is gone and the vision is clear.


Create Intuitive Roadmaps


When developing a product roadmap, it can be easy to get bogged down by the details. As the team that will be creating and executing every tiny feature on the product, getting technical is an easy trap to fall into.


However, roadmaps are also made for executives to be able to read and understand — which is why an intuitive map works better than anything else. Make sure the final goals are clear, and the larger picture is visible for anyone who reads it.


Strategize the Timeline


Time is one of the key aspects of a roadmap, which is why the timeline needs to be planned carefully. Markets today are in constant flux, have tons of competition, and are not reliable from one year to the next.


That’s why not only should you capitalize on the right kind of season for your product, you also need to ensure that you aren’t planning the launch too far out. Some companies R&D products within a matter of weeks!


Keep Backlog Organized


What is the backlog? The backlog is the list of features, add-ons, or ideas that didn’t make it onto the final roadmap, which means that it’s essentially a bag to pull concepts out from. Don’t make the mistake of discarding your backlog or forgetting about it.


As you progress along your roadmap, you may need to replace goals or features, which is where an organized backlog comes in handy. Knowing the most feasible ideas and directions from the backlog can save your timeline and roadmap execution.


A business meeting happening in a conference room with a glass wall.


Get on The Audience’s Level


Like any other document that’s used to communicate and document progress, the roadmap needs to be customized for the audience that reads it. What does this mean for traditional product roadmaps?


Product managers need to be able to create multiple roadmaps that fit into each other like a puzzle. The executive roadmap should illustrate the larger picture, while roadmaps for marketing, research, development, or sales departments need to zoom in on what each team is asked to accomplish.


Flexible Methods Are the Future


Lastly, one of the most important aspects of a roadmap is flexibility. Nothing can be certain, especially when you’re engaging in product innovation or design. A good product manager will be able to change their roadmap as new ideas and information come forward.


Meet the changing market where it’s at by incorporating deft methodologies that can be easily molded at a moment’s notice. That’s why our product design consultancy services embody flexibility and flux above other ways of creating roadmaps.


Work with our product management consultants in Abu Dhabi to create and execute roadmaps and become a business of the future!




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