• S Shaukat

How Design Thinking Consulting Can Help Your Team Thrive

Design thinking consulting could be the key that unlocks your design culture via strategic insight, but why should you invest in this kind of growth anyway?

As we step into unprecedented times, where markets are slated to grow in entirely new directions, how are you keeping up with these changes? Design thinking is one way to become a business of the future.

What Design Thinking Is

Although the basic definition for design thinking is just solution-based thinking for problem-solving in product design and innovation; however, on a deeper level, design thinking is about bringing creativity and practicality together. Design thinking emphasizes the need for thinking out of the box but is grounded in practical realities.

Design thinking also operates within an understanding of work and operations where teams are able to communicate effectively, and there’s space for ideas to flow. If a designer can’t offer their ideas to their higher-ups, design thinking is stunted and cannot take place.

Design thinking also requires strategists to understand and incorporate the realities of their consumers intuitively. Gaining insight into the organic interests of their target consumer or existing client base is one way to do this.

However, incorporating service design or business origami as a methodology has also shown to be effective in situations where teams have failed in improving customer experience.

Why A Design Thinking Strategy is Essential

Design thinking is one of multiple methods, techniques, paradigms, or principles which govern innovation in product design in the 21st century. As niche markets continue to grow and Gen Z enters the consumer market, product design and prototyping cannot go on as they used to.

Consumers now want the products they buy to have a conceptual basis or some sort of abstract value addition. Sustainability, zero waste, vegan consumerism, ethical production — these are all examples of the kind of values that consumers look for. The problem arises when paving the way for product management with these values brings unique logistical problems.

Resolving them requires unique insight into how these values and concepts function, what kind of positioning your product has in the market, how your target audience thinks, and what your current resources are. Design thinking offers a unique approach to these barriers.

A collaborative strategy and problem-solving meeting.

How Design Thinking Consulting Works

You may be wondering why it is that businesses should have consultants come in and tell them how to do this. After all, design thinking seems pretty intuitive. However, design thinking requires you to unlearn deep-seated habits on problem-solving and follows a distinct step-by-step approach.

While each firm may have its own approach, there are five basic steps you will need to follow through on.

1.Understand the problem empathetically. Don’t dismiss the barrier or think of it as an inconvenience. It’s a gap in knowledge and resources that is important to fill innovatively. Try to figure out how humans will interact with the problem.

2.Define the problem in human terms rather than logistical terms. This cements understanding and begins the conceptualization process.

3.Throw diverse ideas to see what would work best. Try to bypass the issue altogether or use a shortcut.

4.Experiment with viable solutions to see what works best.

5.Test your final solution with good faith and gain a better understanding of how your product will work at the end of this new addition.

Our design strategy consulting services at D Laer can help you get a better understanding of how to transform how problem-solving works in your company. As one of the leading creative consulting companies in Abu Dhabi, we can help you on the customer experience and product management fronts too!

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