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How to Develop a Successful Business Model Portfolio

Whether you’re a commercial giant or have just kick-started your startup, having a business model portfolio is incredibly essential to your business’s success.

Business models are devised to monetize your products or services and earn you a large revenue. However, in a business model portfolio, one size doesn’t fit all. What might work for one company can be detrimental to the other!


Keep reading to find out how you can create a winning business model portfolio specific to your business and win the game!


Identify Consumer Needs


Before you lay out a business model for your organization and begin working on it, you must identify consumer needs. Your customers are what fuels the work of your organization. Try to ensure that you work out a business model that benefits your target audience and is a sure-fire way to monetize your strategy.

• Who is your target audience?

• What are their needs?

• Are there any competitors in the market?

• How can you refine the user experience for your product?


Having the answers to these questions is the first step in developing a successful business model portfolio for your business.


Perfect New Product Models


The latest trends in devising business models are to juggle two or more product models simultaneously. Identifying customer needs means that either you’ll have to update your products or develop new means to serve the end-consumers. Developing new product models enables businesses to branch out and monetize their services in new ways. It also helps innovate the value chains for each business, including how the demand for the product is generated and how this demand is then captured in the business.


Man holding a business newspaper


Consider the Ups and Downs


You never know when something could go wrong. It’s essential that you draw up business models that consider the good and the bad that could happen along the way.


Doing extensive market research, studying the latest trends, and predicting future consumer trends can help a business know what will work and what simply won’t work in the near future.


A good business model is one that can tackle the good and the bad times and come out profitable and victorious.


Analyze and Compare


Experts suggest that you come up with not one but with a portfolio of business models. Each is then tested for its scalability, sustainability and its cash cycle, which means the payments are taken before the cash is spent.


Why? Because you’ll be able to analyze each model separately, see what works the best, and which models have the most valuable resources and outcomes. This way, companies can work with different business models, evaluate synergies, and draw up one compatible and effective model.


Update Business Models with Time


Consumer needs change with time, and so should business models.


What worked for your business in the pre-pandemic world might not guarantee you success in the post-pandemic era. It’s crucial to keep researching the markets, stay updated with the latest trends, and get a lowdown on consumer needs. Updating your business model from time to time will ensure that you stay up-to-date with the changing trends and never go out of business.


Are you thinking of developing a business model for your enterprise? A professional business model consultancy can help you out! D Laer is a business model and product design consultancy firm that assists businesses to grow and thrive. Our business specialists review your current business models, evaluate your audience and their needs, and come up with winning strategies to up your business game.


Contact us today to learn more about our business model and business innovation consultancy services.



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